Press

TIME The 25 Most Influential People on the Internet

Ariel Martin (a.k.a. Baby Ariel)

 For our third annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news. Here’s who made this year’s unranked list:

If you’re over the age of 21, you probably haven’t heard of Martin. But to the 200 million young “musers” who log onto Musical.ly, an app that lets users record and share 15-second lip-syncing videos, she’s a superstar. “Baby Ariel,” as Martin styles herself, has some 30 million followers online, including 20 million on Musical.ly, more than any other individual user. But the 16-year-old Florida native is now expanding beyond the app: last year she headlined the blockbuster Digitour, won a Teen Choice Award, launched her own emoji line and parlayed her digital fame into collaborations with brands like NordstromBurger Kingand Sour Patch Kids. Next up? Martin just revealed that she’s working on original music. —Raisa Bruner

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